A generational shift in thinking has created a more purpose driven society, now more than ever before, where citizens, consumers and businesses make choices on things that improve outcomes for their communities. This is becoming increasingly reflected in government strategy, policy and focus. Governments are taking on a broader mandate for driving outcomes which improve people’s lives, provide for happier lives and improve social inclusion. The impacts of digital have potentially negative impacts on those in society who may be disadvantaged or excluded by sheer access to digital economies.